5 March 2019 | London, UK

Venue: Central Saint Martins – University of the Arts London

Venue address: Granary Building, 1 Granary Square, N1C 4AA London


The registration is open from 21 January until 3 March.

For more information about the registration, please, contact Jerneja Rebernak.

Please, mind that seats are limited.




Drawing on the insights from the EU Creative Europe Creative Lenses project, the aim of the workshop is for participants to learn about and reflect on the key concepts, relevance, issues and practical applications, associated with business models and their innovation in performing arts organisations and cultural venues.


What will you learn?

  • The concept of business models and their innovation, its relevance to and application in the arts/cultural sector
  • How others have made changes to their organisation models and activities
  • How to define what sustainability means for your organisation
  • Why some people fail and others succeed
  • A holistic approach to development, making a change and being sustainable
  • How to start the process of developing and making effective change


Who are the Workshops for?

  • The workshop is primarily aimed at arts and cultural professionals with at least three years of experience who are currently working in the performing arts and cultural venues
  • It could also be of interest to policymakers and funders.

Unfortunately, students, as well as cultural professionals working with visual arts, are not eligible.


Benchmarking System Data

Participants will be asked to insert their organisations’ data into Creative Lenses Benchmarking System — — prior to attending their workshop.



Method of Delivery

The workshop will be delivered through theory, presentations, practice case studies, videos, practical group work/exercise, personal reflection, ideas.




Maureen Salmon is a Senior Lecturer for the Design School at London College of Communication and Researcher for the Creative Lenses European Union project. She has developed and led courses on business modelling, creative entrepreneurship, human resources and leadership. Alongside her role in education, Maureen works as a strategic development consultant and coach. She is also the Founder Director of Freshwaters Consultancy that helps individuals and organisations create sustainable futures.


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